2005 DATES ANNOUNCED!
Brand Identity & Package Design
April 18 – 20, 2005
The Plaza
New York, NY
Official Call for Presenters: Brand Identity & Package Design Event 2005
Now in its 9th year, IIR’s Brand Identity & Package Design event has become one of the leading forums for marketing and design professionals to share ideas about driving optimal brand performance be creating a powerful synergy between strategy and design. Close to 200 brand and design leaders attended the 2004 Brand Identity & Package Design event and we plan to build on that momentum for 2005.
We invite you to submit a proposal for a speaking opportunity at Brand Identity & Package Design, scheduled for April 18 – 20, 2005 in New York City. Submit your proposal to Jenny Amon, conference producer, at jamon@iirusa.com by Tuesday, August 31, 2004 (see details below).
The presentations, case studies and workshops at Brand Identity & Package Design will illustrate how forward-thinking companies are transforming and growing their corporate cultures, brands, products and identities through design. The program will reveal energizing approaches to embracing design as a powerful tool to push brand performance, develop a strong competitive advantage and grow profit margins. The 2005 conference will have two streaming tracks – Strategy & Design. We’re interested in the following presentation topics:
Ø Rebranding & Redesign
Ø Organizational Alignment & Communication
Ø Packaging Research
Ø Perfecting the Creative Process
Ø Color Trends
Ø The Power of Promotional Point-of-Sale Materials
Ø How to Be Creative in Corporate America
Ø Leveraging Evolving Lifestyles to “Win” with Consumers
Ø Evaluation & Measurement Best Practices
Ø Structural Design Considerations
Ø Product Launch
Ø Logo/Label Updates and Redesigns
Ø Balancing Retailer and Consumer Needs
Ø Global Branding
Ø Multilingual Packaging
Ø Multicultural Marketing
Ø Niche Marketing
All presentations should focus on pushing and growing your corporate cultures, brands, products and identities through strategic design. Case study presentations are particularly encouraged.
Submission Guidelines & Details
We are currently recruiting corporate practitioners to speak at the conference and share what has worked (and what hasn’t worked) in their organizations. We have a limited number of slots on the program available for solution providers/consultants. Solution providers who wish to become a part of the program should contact Deborah Hatcher, business development manager, at 212-661-3500 x3188 or dhatcher@iirusa.com. Presentation sessions will last 30 to 45 minutes.
WORKSHOP FACILITATORS NEEDED
We are also interested in proposals for half-day workshops led by consultants or practitioners on Monday, April 18, 2005. Possible workshop topics include:
Ø Mastering the Request for Proposal (RFP) Process
Ø Packaging Innovation
Ø Brand Asset Management
Ø Managing for Optimal Organizational Effectiveness & Creativity
If you are interested in presenting at this event, please e-mail Jenny Amon at jamon@iirusa.com by Tuesday, August 31, 2004 with the following information:
· Proposed speaker name(s), job title(s), and company name(s)
· Contact information including address, phone, fax, e-mail
· Title and objective of presentation
· Outline of the presentation (1 – 2 paragraphs)
· What the audience will gain from the presentation (please list 3 - 5 key "takeaways")
· Previous conference presentation experience and/or a short biography
Speakers receive free admission to the conference ($2,000 registration fee waived). Those individuals chosen to participate will be notified shortly after the deadline. |
