Event Overview 
 
With the most challenging economic times behind us, our recent focus on survival is shifting now toward growth and higher profitability as the economy begins to rebound.

Enter marketing. Or shall we say, the New Era of Marketing.

While still cautious, companies around the globe are becoming more ambitious about their spending. However, the shift toward prosperity versus survival is one that should be approached quite differently. Recognizing and capitalizing on new opportunities are essential to growth and the ability to properly assess these opportunities lies within the challenges of top marketers. Today’s industry recognizes the integration of new channels, new media, new customers and new products as the key to the future financial success of an organization. As a marketer and a researcher, your job is t

• Choose wisely among the explosion of media channels
• Build a process for evaluating your efforts based on the right metrics
• Utilize new technology-based marketing tools for speed and quality to your insights
• Make marketing more important in the company

Welcome to the New Era of Accountable Marketing – an event grown from our highlysuccessful ROMI (return on marketing investment) events over the past two years.

We invite you to start the New Year off right by joining us for a revealing look at the forces changing the face of marketing and the strategies for responding effectively. Simply put, we’ve brought you the biggest, the best, and the most progressive practitioners, academics, suppliers and consultants to arm you with practical applications for marketing analytics, solid strategies for informed decision making, new metrics for continually improving your process and the technologies for real time analysis. We guarantee you and your team will walk away well positioned to be a true driver of growth in this new competitive landscape.

We’re Proud to Be Part of Your Industry

From the creators of The Market Research Event - - the largest gathering of senior market researchers from around the countryî our portfolio is teeming with offerings for marketing and market research professionals at all levels within the organization.

For over 15 years, IIR has been at the forefront of the marketing sciences community. In the 90s we brought you “Marketing Mix Modeling”, one of the first corporate practitioner-led forums for defining the role of modeling in the organization. In 2003 and 2004, we repositioned our conference to address the link between strategy and analytics with “Return on Marketing Investment”. In January 2005, we’ve taken it to a whole new level.

We encourage you to join your industry leaders and professional peers for this truly worthwhile forum. And in the spirit of “doing more with less,” we do encourage you to reserve your spot with an early bird registration for a savings of $200.00.

Sincerely,

Heather Kalish
Sr. Conference Producer
IIR

Kim Rivielle
Managing Director
Marketing and Strategy Division

Mike Duffy
former Director, Analytics and Syndicated Data, Consumer Insights & Strategy Group
Kraft Foods