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Case Study : Minnesota Timberwolves
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Disconnect: Despite being one of the NBA’s top teams, the Minnesota Timberwolves were not successful selling season tickets during pre-season marketing campaigns.
Link: Pro basketball fans appreciate action, so we gave the Timberwolves a multimedia CD that would appeal to their target market. The CD featured video footage of game highlights plus information such as the season schedule, directions to the arena (with a printable map), parking instructions and hotel listings.
Solution: The video of on-the-court action and high-energy marketing messages helped turn a large percentage of viewers into season ticket holders. Ticket packages were clearly presented along with a link to the online order form, giving them everything they needed to make a purchase decision. |
Even though the season is over and the Wolves did not make the playoffs you can still Click Here and fill out the form to get more information on how Linking Solutions can help you meet your marketing challenges.
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