Case Study : Monster.com

Disconnect: Monster.com’s conversion rate among employers using their site for hiring was low because traditional print communications could not offer a clear idea of how the services worked. Link: An interactive CD-ROM proved to be the perfect medium for not only explaining Monster’s services, but also letting prospects try them out. In addition to descriptions, the CD offered a tutorial section that walked viewers through the site’s capabilities. To encourage a higher rate of viewing, we included a lenticular calling card activated by an 800 number in the presentation. Solution: The potential of CD-ROMs and lenticular helped Monster meet objectives beyond their initial goal. The CD offered downloadable software that kept prospects informed of specials from Monster via automatic alerts on their desktops. The card itself was a memorable marketing piece, giving the Monster brand new life in print.

Click Here  and fill out the form to get more information on how Linking Solutions can help you meet your marketing challenges.