Case Study : Accenture

Disconnect: Accenture did not have a clear and concise communications piece that the company’s sale staff could use in their capabilities presentation to potential clients. The presentation they were using was a VHS video. The existing format required presenters to organize on-site TV/VCR equipment ahead of time or carry the cumbersome equipment with them, along with a laptop computer.

Link: Within days, we converted the Accenture video into a fully branded interactive presentation on CD-ROM. The CD featured chapter buttons for easy navigation and links to the Accenture Web site for quick access to more information during the presentation.

Solution: The CD-ROM format was more targeted, more user-friendly and more convenient for Accenture’s busy sales staff. All the equipment they needed for a dynamic presentation was in their laptop case. Thanks to its flexible format, the CD has been revised and updated many times.

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