Case Study : Select Comfort

Disconnect: Select Comfort had identified prospective customers, but needed a more innovative way to convert them into buyers.

Link: A true multi-media approach was needed. We combined the video marketing potential of DVD with the uniqueness of lenticular printing to generate response from the target audience. Prospects requested the DVD, which came with an eye-catching lenticular phone card. In order to activate the card, prospects had to use an 800 number found in the video—ensuring that viewers saw the marketing and sales messages.

Solution: This integrated, incentive-based campaign expanded Select Comfort’s marketing efforts. The use of DVD and lenticular together increased brand awareness and helped turn prospective buyers into satisfied—and well-rested—customers.

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