Case Study : Sundance Spas

Disconnect: Sundance offers some of the best built spas in the world, but their brand awareness was low and purchase barriers kept sales at an unacceptable level.

Link: Since Sundance sells the whirlpool experience, their marketing communications needed to accurately portray this experience. We developed an interactive CD-ROM that let the viewer enjoy the benefits of hot tubs—health, relaxation and enjoyment—without ever getting wet. The full product line, including key features, was highlighted to help consumers select the best spa for them. The CDs were initially used as in-store takeaways. 

Solution: To further encourage a purchase decision, we built in Web-enabled special offers. Sundance was so pleased with the results that they developed a modified version of the CD-ROM to launch their direct mail campaign.

Got your appetite wet?  Now's your chance to jump in and receive information on exactly how Linking Solutions helped Sundance and precisely how we can help you meet your marketing challenges. Simply click here to get your own interactive experience.  Hurry, the water's running. 

Why keep the excitement trapped inside the CD-ROM when packaging can be part of the punch! Allow the creativeness to leak out and present itself both visually and physically forging an experience on the outside as well as inside. The direct mail application below was ingenious in its use of space by connecting with and marketing to the prospect. Explore in detail how this extraordinary piece opened the eyes of its recepients.

Our goal was to create a watery illusion so real that it would encourage the customer to feel it for themselves. We literally injected the spa into the packaging and created an appealing presentation. Aqua blue liquid gel was packed into the vinyl sleeve and displaced when pressed giving the illusion that the disk was floating in water. Customers couldn't resist and eagerly invited themselves to give it a "hands-on" approach. Once the package was in their grasp they were immediately interested in what other creative features would be found inside the interactive CD-ROM. It was a captivating preview of the virtual experience forthcoming.