CD-ROM/DVD

There’s a new kind of customer who isn’t satisfied with traditional marketing communications. They need to interact with a message to truly embrace it. Linking Solutions saw the need for interactive marketing early, and now CD-ROMs form a fast-growing segment of our business.

CD-ROM marketing enables a business to control and deliver vast amounts of information with cutting-edge creativity to captivate it customers. Interactive CD-ROMs have proven to be an effective, economical, and dynamic media option to compensate or complement other forms of promotion. The experiences delivered by CD-ROMs are like no other. Full-motion video, digital sound, eye-catching graphics, and text when coupled with interactivity allure and enchant users whether the message is educational or instructional. Furthermore, the medium provides a link to the internet and ultimately directs the user to a designated website where additional information is available. It is an astounding opportunity to connect with a targeted market.

Traditional television or print ads barely connect and capture an ever-shrinking percentage of your targeted demographic. The CD-ROM experience when mailed or handed directly to your intended audience lands you in their lap 100% of the time. Capturing your prospects never seemed so simple. Add phenomenal response rates as high as 60% compared to 2-3% for printed direct mail and it's no wonder CD-ROM marketing eclipses the competition. Which also makes it a no-brainer.